What really makes us want things?
As the society continues to change the products that are consumed evolve greatly. Most contribute how we perceive things as being cool is from the Media. Advertising in basically everything we set our eyes upon. Billboards, Internet, Television, Magazines, etc. These mediums control the amount of exposure a particular product gets but does it necessarily bring the product into our homes? Just because we see it on the television, do we have to have it? I believe the answer is no. Advertising does not create consumptionism, yet acts as a catalyst. A catalyst that evolves our perception of what might be a necessity that normal people didn’t know about yet.
About five years ago Global Positioning systems existed but were not really needed unless you were a scientist. In 2009 though, it seems that for every family there is at least one GPS for driving directions. From 2005 to 2006 the sales of GPS systems virtually doubled (Moskalyuk). Advertising spiked in those years of course but only for the reason that people were buying them more. The idea of having a GPS in 2006 was much less obscure than in 2005. Society was beginning to adopt the use of this product as a part of everyday life. Advertising made most of this possible, but thats only what type of brand to buy. You can buy the new Garmin or the exclusive Tom Tom. The reason society wanted the GPS in the first place, was because somebody they knew had one and liked it.
The reason why the adult market is buying the GPS systems is the same reason children buy Jordan high tops. People buy what is cool. The more hip adults had the GPS first and they were considered trend makers. American society’s consumption of products is a science. It does not rely solely on one aspect of the business. Americans wants things not because their cool neighbor has one, nor because they see it on television. Yet when these products are being spotlighted in society so much, that it seems obscure not too have it, Americans must buy it.
refrences
http://blogs.zdnet.com/ITFacts/?p=11523
<http://www.youtube.com/watch?v=KL3ccJDplzs>
